If you think networking is just for guys in stuffy suits at corporate luncheons, think again. In the firearms industry, networking is where business meets badassery. Itโs where you meet the people who can give you opportunities, collaborations, and connections that you didnโt even know you needed. Itโs also where your name starts getting tossed around like a hot brass casingโexcept, instead of landing in someoneโs face, youโre landing on their radar.
As a firearms instructor, your success isnโt just about knowing your stuff (although, obviously, youโd better know your stuff). Itโs about being known for knowing your stuff. And that doesnโt happen sitting at home waiting for your inbox to magically fill up with new students. It happens out thereโon the range, at industry events, and anywhere you can shake hands with the people who matter.
Yes, youโll have to step outside your comfort zone. Yes, you might feel like an outsider at first, especially if youโre the only woman in the room. But hereโs the truth: every handshake, every conversation, and every exchange of business cards is one step closer to building a network that works for you.
So where do you start? How do you network without coming off as a try-hard, and what kind of relationships actually matter in this space? Donโt worry, weโre about to cover all of that without the awkward small talk or phony smiles. Letโs get to work.
The firearms industry is a relationships business.
Your skills as an instructor might be top-notch, but if no one knows you exist, itโs going to be tough to keep your class schedule full. Networking isnโt about handing out a few business cards and calling it a day. Itโs about building relationships that matterโwith other instructors, gun ranges, shooting clubs, gear companies, and even local businesses. The right connections can open doors you didnโt even know existed: collaboration opportunities, referrals, access to private ranges, and a steady flow of new students who trust you before they even meet you.
Tip 1: Attend Industry Events (Even If They Intimidate You)
Thereโs no substitute for face-to-face interaction, especially in the firearms industry. Whether itโs major national events like SHOT Show and the NRA Expo, or local shooting competitions and gun shows, these are golden opportunities to meet people who can help grow your business. Donโt just linger in the backgroundโintroduce yourself, ask questions, and connect with others who share your passion.
Pro Tip: Make it a goal to meet at least three new people at every event you attend. Be organized for your follow up. The very next day, send a quick email or message: โIt was great meeting you at [Event Name]! Iโd love to stay connected.โ Building these relationships over time can lead to surprising opportunities.
Tip 2: Collaborate with Other Instructors
Itโs tempting to see other firearms instructors as competition, but thatโs a rookie mistake. Experienced instructors know that collaboration is key to growth. Team up with other women in the industry to co-host courses, share resources, or create special training programs. Not only does this broaden your reach, but it also shows potential students that youโre part of a trusted network of professionals.
Think About This: What strengths do you have that complement another instructorโs skills? Maybe you specialize in home defense, and sheโs a pro at situational awareness. Combining forces can make both of you stand out.
Tip 3: Build Relationships with Gun Ranges and Shooting Clubs
Ranges arenโt just facilities theyโre gateways to your future clients. Developing strong relationships with local range owners and managers can lead to opportunities like hosting classes on-site, gaining referrals, or even discounted range time for your students. Donโt be afraid to ask, โWhat can I do to bring more business to your range?โ Partnerships like this are a win-win for everyone involved.
Quick Win: Join local shooting clubs and leagues. Not only do these connections help build trust and credibility, but they also allow you to meet serious shooters who value good instruction.
Tip 4: Leverage Social Media to Expand Your Network
You donโt need a massive following to make social media work for you. Social media is changing and having followers is less important than posting relevant content that gets shared and re-shared. Platforms like Instagram, Facebook, and LinkedIn are also excellent for connecting with fellow instructors, ranges, and potential students. Share your expertise through quick videos, training tips, or behind-the-scenes photos of your classes. Respond to comments, engage with other trainers, and give special post similar content to prior posts youโve made that got a lot of attention.
Pro Tip: Follow hashtags like #WGOAA #WomenGunOwnersAssoc #FirearmsTraining, or #FemaleInstructors to discover other professionals in the industry and join the conversation.
Tip 5: Offer Value Before You Ask for Anything
Networking works best when itโs not self-serving. Instead of immediately asking for help or business, focus on what you can offer to others. Can you give a fellow instructor a shoutout on social media? Can you share a rangeโs upcoming event with your students? Small gestures of support go a long way in building trust and showing that youโre someone worth working with.
Remember This: The firearms industry is tight-knit. When you provide value, people rememberโand theyโre far more likely to send opportunities your way.
Closing:
Networking isnโt about luck or magic itโs about showing up, building relationships, and being someone others trust. The firearms industry thrives on connection, and as a female instructor, you have a unique opportunity to bring your skills, personality, and expertise to the forefront. Attend events, collaborate with others, and position yourself as a trusted professional who knows her stuff.
When you build the right network, opportunities donโt just knock they practically kick the door down.
